Activision Blizzard Inc. (NASDAQ:ATVI) has decided to stop influential video game Guitar Hero.

Activision Blizzard Inc. (NASDAQ:ATVI) Kills The Hero

The video game publisher Activision Blizzard Inc. (NASDAQ:ATVI) reported that it has decided to stop one of its most iconic video games ever – Guitar Hero. Guitar Hero will end after more than 5 years running as consumers attention turns instead toward social gaming networks. Activision Blizzard Inc. (NASDAQ:ATVI) shares showed a marked drop after the announcement. The company is now focusing on other more popular products as hard times set in.

Activision Blizzard Inc. (NASDAQ:ATVI) CEO Bobby Kotick said, “[We] have larger audience bases than ever before and we continue to see significantly enhanced user activity and engagement for our expanding online communities.”

Activision Blizzard Inc. (NASDAQ:ATVI) stocks are currently standing at 10.78.

Price History
Last Price: 10.78
52 Week Low / High: 9.99 / 12.65
50 Day Moving Average: 11.92
6 Month Price Change %: -0.8%
12 Month Price Change %: -2.6%