American Express (NYSE:AXP) has introduced its new ‘My Offers’ mobile deals service.

American Express Launches Mobile Deals Service

American Express (NYSE:AXP) has announced the launch of ‘My Offers’, a mobile deals platform, which recommends and ranks merchant offers based on a consumer’s spending history and location.

‘My Offers’ leverages American Express (NYSE:AXP)’s Smart Offer technology, which connects shoppers and merchants across the Facebook, Twitter and foursquare platforms.

‘My Offers’ includes a user dashboard spotlighting all offers added to the cardholder’s account, indicating which promotions have expired and how much money the user has saved thanks to the program.

Josh Silverman, president of the U.S. Consumer Services Group at American Express (NYSE:AXP), said that, “American Express (NYSE:AXP) developed our mobile offer engine with three key points of differentiation in mind: relevance, convenience and value. In an increasingly crowded marketplace, where consumers are bombarded with daily deals, American Express (NYSE:AXP) saw an opportunity to help our Cardmembers save time as well as money by curating meaningful offers for them”.

American Express Co. (NYSE:AXP) shares were at 58.42 at the end of the last day’s trading. There’s been a 11.5% change in the stock price over the past 3 months.

American Express Co. (NYSE:AXP) Analyst Advice
Consensus Opinion: Moderate Buy
Mean recommendation: Error
(1=Strong Buy, 5=Strong Sell)
3 Months Ago: Error
Zack’s Rank: 9 out of 28 in the industry