American Express (NYSE:AXP) has entered into a deal with social games publisher Zynga Inc.
American Express Signs Zynga Deal
Under this new deal, American Express (NYSE:AXP) will issue a prepaid debit card for FarmVille users that can be used for real-world purchases.
The card is part of American Express (NYSE:AXP)’s prepaid Serve platform.
Daniel Schulman, group president of enterprise growth at American Express (NYSE:AXP) said, “This enables us for the first time, in a fully integrated fashion, to link everyday spend that you would do online or offline to in-game virtual currency rewards and special offers.”
American Express Co. (NYSE:AXP) stocks were at 56.35 at the end of the last day’s trading. There’s been a 6.6% movement in the stock price over the past 3 months.