Coca-Cola (NYSE:KO) has appointed Andres Kiger as the head of integrated marketing in Brazil.
Coca-Cola Gets New Brazil Marketing Chief
Coca-Cola (NYSE:KO) has named Andres Kiger as the head of integrated marketing in Brazil, to oversee cross-functional teams and to develop platforms.
He will assume the new role in September and will be based in Rio de Janeiro.
He was previously the senior director of integrated marketing communications in China. The company appointed Stephen Drummond to succeed Kiger.
Kiger said, “The speed of this market is probably unparalleled and the ability to manage within these unique conditions will probably help me adapt in what also is a very fast-growing and changing region of the world. Of course, having been involved in other great historical events of global significance, such as the Beijing Olympics, will be very helpful as we prepare for major events in Brazil 2014 and 2016”.
Coca-Cola Co. (NYSE:KO) company shares are currently standing at 38.47.