Coca-Cola (NYSE:KO) has partnered with will.i.am to launch Ekocycle branded products.
Coca-Cola Signs Marketing Deal
The beverages maker Coca-Cola (NYSE:KO) is teaming up with musician will.i.am to make a line of Ekocylce branded products made from recycled materials like cans and bottles.
The company will invest $1 million in the next five years and the profit will be given to charity.
Bea Perez, Coca-Cola (NYSE:KO)’s vice president and chief sustainability officer, said, “We will promote recycling in a unique way with other well-known brands to create lifestyle products that consumers worldwide desire. Today’s generation of young consumers represents an active force and the Ekocycle brand aims to be a driver in rallying their support and efforts around a global sustainability movement”.
Coca-Cola Co. (NYSE:KO) stocks were at 79.75 at the end of the last day’s trading. There’s been a 5.0% change in the stock price over the past 3 months.