Ford Motor Company (NYSE:F) has introduced a new slogan to use in its global marketing campaigns.

Ford Motor Company (NYSE:F) Launching New Slogan

Replacing its current slogans ‘Drive One’ in North America and ‘Feel the Difference’ in Europe, the auto maker giant Ford Motor Company (NYSE:F) is introducing the ‘Go Further’ slogan in its upcoming marketing campaigns.

Jim Farley, global head of sales and marketing at Ford Motor Company (NYSE:F) said, “Those slogans were coined to help overcome wariness on the part of consumers about the quality and performance of Ford Motor Company (NYSE:F) cars as the car maker bounced back.”

Ford Motor Company (NYSE:F) stocks are currently standing at 12.82.

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