Google Inc. (NASDAQ:GOOG) has decided to pull its eBook reseller program.

Google Inc. To End eBook Reseller Deal

Google Inc. (NASDAQ:GOOG), the world’s largest search engine, has announced that it will terminate the eBooks reseller program which enables independent booksellers to sell their books through their online store.

The company will offer the books only through the newly launched Google Play from January 2013.

Google Inc. (NASDAQ:GOOG) said in its blog post, “With the launch of Google eBooks in 2010, we introduced a multi-faceted approach to selling ebooks: online, on devices, through affiliates and through resellers. One part of that effort — the reseller program — has not gained the traction that we hoped it would, so we have made the difficult decision to discontinue it by the end of January next year”.

Google Inc. (NASDAQ:GOOG) stocks were at 632.32 at the end of the last day’s trading. There’s been a -5.0% change in the stock price over the past 3 months.

Google Inc. (NASDAQ:GOOG) Analyst Advice
Consensus Opinion: Moderate Buy
Mean recommendation: 1.23
(1=Strong Buy, 5=Strong Sell)
3 Months Ago: 1.18
Zack’s Rank: 3 out of 29 in the industry