PepsiCo (NYSE:PEP) is set to pull its Gatorade G Series Fit line of products from stores.
PepsiCo Aims To Improve Gatorade G Series
PepsiCo (NYSE:PEP) has said that it will temporarily pull its Gatorade “G Series Fit” line of products from shelves by next year to improve the brand.
The company will sell the product for the rest of the year and will relaunch them in 2014. The company launched this low-calorie product line in April 2011.
PepsiCo (NYSE:PEP)’s Gatorade spokeswoman Molly Carter said, “While we made strides connecting with this athlete, the line did not perform to our high expectations. This is a new target for us, and we want to make sure we’re getting it right”.
PepsiCo (NYSE:PEP) shares are currently standing at 72.13.