PepsiCo (NYSE:PEP) has launched the PepsiCo 10 incubator program in Brazil.

PepsiCo Launches Brazil Program

The drinks and snacks maker PepsiCo (NYSE:PEP) has expanded its digital incubator program PepsiCo 10 into Brazil.

The program is aimed at attracting Brazilian startups and forward-thinking university students to make promising emerging technologies that can be applied to brands.

The company first launched the program in 2010 in US and then expanded to Europe in 2011.

Nora Mirazon, PepsiCo (NYSE:PEP)’s consumer engagement officer, said, “Brazil is a great market to run the PepsiCo10 program. Our brands are recognized for their imaginative and surprising programs that reach consumers in unexpected ways, like crowd-sourcing the next product flavor or involving them in a community activity. PepsiCo10 offers an amazing opportunity to accelerate our innovation process while boosting engagement with consumers in this key market”.

PepsiCo (NYSE:PEP) stocks are currently standing at 70.70.

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