PepsiCo (NYSE:PEP) has decided to launch malt-flavored Mountain Dew in selected cities.
PepsiCo Switching Up Mountain Dew
PepsiCo (NYSE:PEP) has confirmed that it will launch the malt version of its popular Mountain Dew soda in some cities of US from next month.
‘Mountain Dew Johnson City Gold’ will go on sale at Kroger Co and 7-Eleven stores in the Midwest, Denver and Charlotte.
PepsiCo (NYSE:PEP) spokesperson Andrea Foote said, “The new product is more about giving loyal Mountain Dew drinkers something unique rather than any large, corporate move into craft sodas. Mountain Dew Johnson City Gold should sell for about $1.49 for a 16-ounce can whereas regular sodas sell for about 99 cents for the same sized package”.
PepsiCo (NYSE:PEP) shares were at 70.41 at the end of the last day’s trading. There’s been a 8.2% change in the stock price over the past 3 months.