PepsiCo (NYSE:PEP) has revealed a partnership with the upcoming film Katy Perry: Part Of Me 3D.
PepsiCo To Sponsor Katy Perry Movie
Under this new deal, PepsiCo (NYSE:PEP) will provide support for the movie, slated for release by Paramount Pictures on 5 July.
The brand’s support includes co-branded television and radio spots, digital advertising and retail displays, with all elements of the campaign featuring PepsiCo (NYSE:PEP)’s new global tagline ‘Live For Now’.
Simon Lowden, CMO, PepsiCo (NYSE:PEP) said, “PepsiCo (NYSE:PEP) is a brand at the forefront of pop culture and this partnership with Katy’s film will deliver fans an exclusive one-of-a-kind experience at one of the biggest movie events of the summer, starring one of the one today’s hottest musical artists.”
PepsiCo (NYSE:PEP) stocks were at 66.62 at the end of the last day’s trading. There’s been a 0.2% change in the stock price over the past 3 months.