Starbucks Corporation (NASDAQ:SBUX) has sold out its Verismo single-serve coffee-maker.
Starbucks Coffee Machine Sells Out
The coffee retailer Starbucks Corporation (NASDAQ:SBUX) has announced that the sale of its Verismo single-serve coffee brewer exceeded its expectations, and that the initial sale surpassed forecasts.
The brewer is being sold through Starbucks Corporation (NASDAQ:SBUX) website and Williams-Sonoma Inc.
The machine is priced at $199, and will be available through its US stores starting from October 16.
Alias Martinez, a Starbucks Corporation (NASDAQ:SBUX) spokeswoman said, “It’s really exceeded our expectations. Some of the machines are on back order and they should be in today. Starbucks won’t have trouble getting enough Verismo inventory for the holiday season. We have a good understanding of the demand that we’re going to be seeing”.
Starbucks Corporation (NASDAQ:SBUX) shares were at 50.10 at the end of the last day’s trading. There’s been a -6.4% change in the stock price over the past 3 months.