Starbucks Corporation (NASDAQ:SBUX) has opened its first-ever pop-up store in Tokyo.
Starbucks Opens Tokyo Pop-Up
The US coffee retailer Starbucks Corporation (NASDAQ:SBUX) has opened its first ever pop-up store in Tokyo, Japan. There will be only nine simple, espresso-based drinks including white mocha, soy latte, Double Short Classic Latte, Double Short Classic Cuppuccino and two new limited time drinks.
Ordering the drinks is quite different from usual, however.
Customers have to present a book representing the drink to the register and they will get the book as a memento.
Norio Adachi, head of corporate affairs at Starbucks Corporation (NASDAQ:SBUX), said, “We are trying to get back to basics. More so than attracting new customers, we’re aiming to strengthen communication with our core customers”.
Starbucks Corporation (NASDAQ:SBUX) company shares are currently standing at 50.46.