Best Buy (NYSE:BBY) has used the Super Bowl stage to celebrate mobile technology.
Best Buy (NYSE:BBY) Super Bowl Ad Celebrates Mobile Tech
The electronic retailer Best Buy (NYSE:BBY) started a new campaign featuring 10 tech pioneers to celebrate its influence in the mobile technology business.
The campaign started at the Big Game stage and it promises a week of offers for its customers.
Drew Panayiotou, Best Buy (NYSE:BBY)’s senior vice president of US marketing, said, “Consumers give us credit for being a technology brand that helps people get the most out of their devices. Showcasing innovators like Philippe Kahn, who created the camera phone, and Jim McKelvey, who introduced the notion of mobile payments, first in our ad and then in longer-form media made sense. It allows these inventors to move from tonight’s spot to a format where they can share more about technology and how it might impact all of us in the future”.
Best Buy (NYSE:BBY) shares are currently standing at 23.86.