Hewlett-Packard (NYSE:HPQ) has named a new agency for global advertising of its personal computers.
Hewlett-Packard To Take On New Agency
The technology giant Hewlett-Packard (NYSE:HPQ) has selected BBDO Worldwide to handle global advertising for its personal computers.
Currently BBDO creates advertisements for Hewlett-Packard (NYSE:HPQ)’s printers and corporate image efforts.
Eric Keshin, Hewlett-Packard (NYSE:HPQ)’s SVP of marketing for printing and personal systems, said the “winning agency’s keen understanding of our wide-ranging market segments, sound marketing strategy and high impact ideas.”
Hewlett-Packard Co. (NYSE:HPQ) shares were at 22.97 at the end of the last day’s trading. There’s been a -23.0% change in the stock price over the past 3 months.