Hewlett-Packard (NYSE:HPQ) has scheduled the launch of a new web series starring house music producer David Guetta.
Hewlett-Packard Announces David Guetta Web Series
Hewlett-Packard (NYSE:HPQ) has announced that it is planning to launch a branded web series as part of a partnership with French DJ, David Guetta.
The series aims to promote Hewlett-Packard (NYSE:HPQ)’s laptops and headphones ranges, and will launch next month on online video platform Dailymotion and David Guetta’s YouTube channel.
Episodes will feature five cities including London, Cannes and Ibiza.
Olivier Gillet, marketing director for Hewlett-Packard (NYSE:HPQ) webOS EMEA, said that, “Hewlett-Packard (NYSE:HPQ) [brands] talk about changing the marketing paradigm. In reality it is difficult to change the traditional model without doing something radically different. Using music and hot bands as brand lever is fresh and new. It has been done with film and TV, but music has constant and growing fanbases – this is like gold to marketers”.
Hewlett-Packard Co. (NYSE:HPQ) stocks were at 29.08 at the end of the last day’s trading. There’s been a 5.2% change in the stock price over the past 3 months.