Hewlett-Packard (NYSE:HPQ) has teamed up with Hearst Magazines for a personalized advertising campaign.
Hewlett-Packard (NYSE:HPQ) Boosting Marketing Campaigns
Hewlett-Packard (NYSE:HPQ) has provided technology to Hearst Magazines’ personalized advertising campaigns.
The high-volume marketing campaign used Hewlett-Packard (NYSE:HPQ) digital printing technology developed exclusively for Hearst.
The campaign in Popular Mechanics is Hewlett-Packard (NYSE:HPQ)’s first significant application for Inkjet Web Press magazine publishing.
Vyomesh Joshi, executive vice president, Imaging and Printing Group, Hewlett-Packard (NYSE:HPQ) ,said that, “Unlike more generic campaigns, this type of personalized advertising delivers specific metrics, so companies know what return they’re receiving on their campaign spend. Hewlett-Packard (NYSE:HPQ) has invested in digital printing assets such as the Inkjet Web Press to transform direct marketing, effectively bridge online and offline media, and help companies engage with their customers in a more meaningful way”.
Hewlett-Packard Co. (NYSE:HPQ) stocks are currently standing at 26.5.