It has been reported that Ford Motor Company (NYSE:F) is planning to use social media for customer service.
Ford Motor Company Start Customer Service Revolution
As a part of the move, Ford Motor Company (NYSE:F) has started using a customized search engine tool based on key words to monitor concerns, questions or comments on Twitter, Facebook, auto forums and message boards.
Craig Daitch, Ford Motor Company (NYSE:F) manager of digital communications in the US said, “Customers do have the option of switching the conversation with an agent to the phone. But for the most part, the consumers prefer to engage digitally. That can be challenging, especially if they prefer to Tweet on Twitter via 140 characters at a time.”
Ford Motor Company (NYSE:F) company shares are currently standing at 12.32.