Valero Energy (NYSE:VLO) has launched a mystery shopper program.
Valero Energy (NYSE:VLO) Launching Mystery Shopper
Valero Energy (NYSE:VLO) has teamed up with Maritz Research to initiate a new mystery shopping program called Commitment to Excellence.
As part of the new program, each of the company’s Valero, Shamrock and Beacon branded locations throughout its wholesale network will be visited by a mystery shopper three times a year and assessed using a set criteria.
Store managers will have no idea when the mystery shoppers might stop into their stores.
Bill Day, executive director of media relations for Valero Energy (NYSE:VLO) said, “This is part of our continuing program to enhance the customer experience at all employer branded stores—not just the company stores that we have direct control over—but the Valero branded stores where we supply gasoline, but don’t really have control over the store experience.”
Valero Energy (NYSE:VLO) shares are currently standing at 21.53.