Here are this week’s news briefs for Ford Motor Company (NYSE:F). Ford Motor Company (NYSE:F) shares ended the week at 11.56 (as of 8/27/2010).

Weekly News Roundup: Ford Motor Company (NYSE:F)

Monday 23 August

The chairman of Ford Motor Co. (NYSE:F), William C. Ford Jr., vowed Friday that the auto maker will begin efforts to shed its heavy debt load and said a stock offering by competitor General Motors Co. could siphon off some of the demand for Ford shares. William C. Ford Jr. made it clear to reporters that the company will continue to pay off its debt as fast as it can. Ford has $27.3 billion in automotive debt, whereas GM has only $8.1 billion after declaring bankruptcy last year.

Tuesday 24 August

A lot of talk has been made of GM’s upcoming IPO, however Ford boss Bill Ford has said that he’s not scared of the prospect of their competitor returning.

The upcoming GM stock offering could be as large as 16 billion, and will likely draw some investors to trade their Ford shares in on a new GM stake.

But Bill Ford remains focused on his company’s fundamental performance. At an even in Royal Oak, Michigan today, Bill Ford told reporters, “It doesn’t make any difference to me where our shares are or their shares are on any given day.”

Ford Motor Company (NYSE:F) shares are up 19% this year.

Wednesday 25 August

In his show’s “lightening round,” Mad Money host Jim Cramer said he’s bullish on Ford Motor Company (NYSE:F).

“I like the preferred shares more [than common shares], but what’s not to like about Ford?”

If you have extra cash lying around, Ford Motor Company (NYSE:F) shares are a good place to put it.

Thursday 26 August

Ford Motor Company (NYSE:F) is looking to the future in its new models, including custom software packages in the dashboards as well as other ‘tailored’ tweaks.

No, this isn’t Savile Row, but there has been a breakthrough in tailoring. Tailor-making cars, that is.

Ford (NYSE:F) is now using Wi-Fi to load custom software packages into cars navigation and entertainment systems, hoping that this new cost-effective means of tailored attracts a new generation of buyers who will opt to have their car made-to-order rather than buying one off the lot.

Friday 27 August

Ford Motor Company (NYSE:F) said on Thursday that is has come to an agreement with electronics retailer Best Buy to provide 290 of its smart-looking Transit Connect work vans for the company’s Geek Squad service technicians.

The Ford Transit Connect received “Van of the Year 2004″ from Professional Van and Light Truck Magazine.

We’ll be keeping a close eye on the Ford Motor Company (NYSE:F) stock level for developments over the next few weeks.