Here are this week’s stock briefs for Ford Motor Company (NYSE:F). Ford Motor Company (NYSE:F) shares ended the week at 12.49 (as of 9/17/2010).

Weekly News Roundup: Ford Motor Company (NYSE:F)

Wednesday 15 September

An increased market share is in the sights of Ford Motor Company (NYSE:F), as it looks to continue its product transformation plan. Incorporating key objectives such as shifting focus from trucks to small cars, delivering more vehicles from fewer core platforms and implementing cost reduction efforts, the plan continues to have a favorable impact on the stock.

In 2009, the plan already turned in a profit after 4 years. Furthermore, it helped the automaker gain market share in the U.S.

Thursday 16 September

Ford Motor Company (NYSE:F) announces a high-performance version of the Ford (YSE:F) Focus compact, for the first time since 2007.

The new model set to go on sale in early 2012 will be called the Focus ST, and will feature a turbocharged 2.0 liter four-cylinder engine that puts out an estimated 240 horsepower, a 60% increase over the 2007 model.

Also in the package comes handling improvements as well as improved aerodynamics including custom bumpers, ground effects and rear spoiler.

More information on the model will be announced Sept. 30 at the Paris Motor Show.

Friday 17 September

Ford Motor Company (NYSE:F) has opted to advertise the Ford Fiesta in the form of an iPad app. For those of you that haven’t realized that we’re in a new era of marketing, take note of the new Ford (NYSE:F) Fiesta advertisement.

Yes, the newest ad for the Ford (NYSE:F) Fiesta comes in the form of an app for the Apple iPad, making it the first car ever to be promoted with it own iPad app. The app provides users with interactive product information as you might expect, as well as photos, videos about the car.

We will be monitoring the Ford Motor Company (NYSE:F) stock price for developments over the next couple of weeks.